Když Bushy představoval Santovi jednu z nových hraček, přišla na řadu tahle námitka. To bylo znamení, že Bushy potřebuje připravit formální pitch deck s daty. A tak Santovi navrhl:
„Santo, pojď si naplánovat schůzku, kde tobě i týmu vysvětlím, jak může nová hračka potenciálně přinést vysokou návratnost investic. Který z těhle termínů ti vyhovuje? (A navrhl dvě možnosti).“
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