Služba reverzní hypotéky určená pro seniory zápasí s tím, že jí lidé často nerozumí. U nás jsou navíc starší lidé velmi skeptičtí k prodejcům čehokoli. Jak tedy prodat takto náročné zákaznické skupině? O tom jsme si povídali s Jiřím Vránkem, spoluzakladatelem firmy finemo.cz.
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